Director of Marketing, British Swim School

Buzz Franchise Brands (BFB) is a fast-growing multi-brand franchising company in the service industry, and we’re looking for an energetic and hard-working franchise marketing professional to join our British Swim School (BSS) team.  The Director of Marketing oversees brand development and is responsible for creating, implementing and managing marketing initiatives to drive revenue for the franchise system and support our franchise partners.  This is based at our company headquarters in Virginia Beach, Virginia. The ideal candidate will be well-rounded and driven with a passion for entrepreneurship and all things marketing. Must be a fit with our fun, hardworking and energetic culture.

KEY RESPONSIBILITIES

  • Manage the overall British Swim School brand while balancing the local needs of franchisees.

  • Develop and implement marketing/advertising strategies that drive customer recruitment and revenue for our franchise system.

  • Communicate and support advertising activities with franchise owners; act as primary marketing resource on the corporate team for franchisees.

  • Formulate and oversee marketing budgets and national ad fund.

  • Serve as a liaison to advertising agencies, marketing consultants, PR firms, vendors, publications, etc.

  • Evaluate competitors, market conditions, and consumer research to drive intelligent marketing decisions and strategies.

  • Track, monitor and analyze marketing campaigns to ensure effective measurement of marketing results, determine cost effectiveness and report on return on investment.

  • Facilitate marketing sessions in conjunction with discovery days, annual meetings, training sessions and franchisee advisory groups.

  • Work with leadership and franchise development team to execute effective marketing strategies designed to recruit high quality franchisees.

  • Collaborate with Operations Department team members to ensure consistent administration, effective franchisee relationships, and organized communication.

  • Recruit and manage future marketing staff as brand team grows; actively coach in areas of professional development and drive individual/team performance.

  • Active participation in annual company meetings and franchisee convention. 

REQUIRED QUALIFICATIONS

  • Bachelor's degree in Marketing, Business, or related field; Graduate degree a plus.

  • Minimum 10 years of experience in marketing or advertising with successful track record of results.

  • Minimum 3 years of experience effectively leading and developing direct staff reports.

  • Demonstrated breadth of knowledge across various types of online and off-line media/marketing; including content management, social media, search engine optimization, marketing automation and advertising media.

  • Experience in the franchise industry, multi-location business or advertising agency.

  • Strong project management with excellent written and verbal communication skills and high attention to detail.

  • Strong analytical capabilities including budgetary and financial acumen.

  • Standard computer skills including proficiency in Microsoft Excel, PowerPoint, Word.

  • Outstanding work ethic, keen attention to detail and willingness to work collaboratively in a team environment.

  • Highly organized with strong time management skills and ability to multi-task.

About Buzz Franchise Brands

Buzz Franchise Brands (BFB) is a fast-growing multi-brand franchising company that builds companies that get people talking.  We are focused on being the best provider of professional services to people, homes and businesses across the country.  We have a unique and fun culture, and we want you to join us!  Our Brands include British Swim School, Pool Scouts and Home Clean Heroes. 

British Swim School

British Swim School’s mission is teaching water safety and survival skills to children as young as three months old. Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand today. British Swim School currently operates out of nearly 200 schools across the United States and is developing an international presence with locations in Turkey and Canada. For more information about British Swim School, visit BritishSwimSchool.com.

To Apply

Qualified applicants should send a resume, cover letter, and writing samples to angela@buzzfranchisebrands.com, with “Director of Marketing – British Swim School” in the email subject line.